Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in White Rock talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.
Providing IDX gives agents the ability to let visitors search for homes using the data from their local multiple listing service (MLS). (Technically, MLS's are moving away from IDX to a technology called RETS, but the end result will be the same; the real estate agent's website with either one can attract more buyers with live real estate listings.)
What many agents don't understand is that buyers are not looking for an agent, they are searching for property for sale. The worst thing an agent can do is focus their site too much on themselves rather than on what the public is actually looking for, which is properties. Give them what they want and they are guaranteed to visit your site often.
When IDX websites are done right (meaning with a focus on search engine visibility), they are major lead producers. When done wrong, they are a waste of your time.
Here's what to avoid:
- Flash-based IDX (Flash looks great but is not search engine friendly)
- Framed IDX (where search results are displayed in a frame
- Third party subdomain-hosted IDX (username.idxcompany.com)
I've heard sad stories from agents who spent $8,000 on a custom site that never produced leads, followed by over $5K on another one that also didn't perform. If you're going to invest in a custom real estate website, you've got to hire someone who can do it right.
If your web developer wants to use Flash, frames, or third party subdomains for your IDX integration, run as fast as you can from them. They obviously don't know a thing about real estate search engine optimization and chances are good your site will be a waste of effort, bandwidth, and cash.
Evaluating an SEO Company
What is search engine optimization? Have you heard of this term before? SEO or search engine optimization is the process of enhancing your website through following various tips and tricks so that people who are searching in the internet search engines will be able to find your site on the top of the search results. The most popular search engines right now are MSN, Google, and Yahoo. Search engine optimization makes your website easily accessed and viewed by thousands or even millions of people around the world. With this kind of technological breakthrough, doing business in the internet has never been this lucrative and exciting.
Gone are the days when we have to do a door to door promotion of our products which could be extremely stressful and yielded little results. Search engine optimization can take us to outcomes we never experienced before. As long we see to it that our product is worth the buy and possesses remarkable and lasting quality, we can be assured of great profits arising from search engine optimization. The investment we put up in our business is costly. We can't just afford to throw away our money for something that does not give us a good return. We cannot just be confident that our website will certainly be viewed by many in the sense that of the millions of people in every little corner of the world a part of them will surely view our site.
People these days want instant results so that they cannot spend very long hours in the internet searching for their needed websites down to the bottom of the list. Doing so would mean that the searcher is not doing anything else in life other than searching and searching. Search engine optimization can offer you the success that you want if you can only bring out the best in the process and in your business.
Normally, people who search in the internet want to know something about a certain field of business or expertise. In other words they have a lot of questions about something. In this case, the searcher wants a website that can explain everything in the shortest possible time and not do otherwise.
Therefore it is best to fill your site with the most likely titles, phrases, and keywords that people will look for. In this way there is really a better chance for your website to appear in the first page of the results, giving your site the exposure it needs. But doing such a thing requires an intensive knowledge and research on the demands and complexities of the market.
Trusting in your own knowledge and business techniques is good but the fact is you may not know everything as everybody else may not know everything. Doing more intensive SEO study on your own or attending search engine optimization workshops can take your business to a longer stretch. It is essential that you know the traits and the tendencies of the internet searchers in your business field. Another common option is getting the services of a search engine optimization company that is if you can afford it.