Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Vancouver talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.
Providing IDX gives agents the ability to let visitors search for homes using the data from their local multiple listing service (MLS). (Technically, MLS's are moving away from IDX to a technology called RETS, but the end result will be the same; the real estate agent's website with either one can attract more buyers with live real estate listings.)
What many agents don't understand is that buyers are not looking for an agent, they are searching for property for sale. The worst thing an agent can do is focus their site too much on themselves rather than on what the public is actually looking for, which is properties. Give them what they want and they are guaranteed to visit your site often.
When IDX websites are done right (meaning with a focus on search engine visibility), they are major lead producers. When done wrong, they are a waste of your time.
Here's what to avoid:
- Flash-based IDX (Flash looks great but is not search engine friendly)
- Framed IDX (where search results are displayed in a frame
- Third party subdomain-hosted IDX (username.idxcompany.com)
I've heard sad stories from agents who spent $8,000 on a custom site that never produced leads, followed by over $5K on another one that also didn't perform. If you're going to invest in a custom real estate website, you've got to hire someone who can do it right.
If your web developer wants to use Flash, frames, or third party subdomains for your IDX integration, run as fast as you can from them. They obviously don't know a thing about real estate search engine optimization and chances are good your site will be a waste of effort, bandwidth, and cash.
What Is SEO Consulting?
With all of the different cell phone carriers and plans, I am sure you are wondering what the best value services for wireless are. By far, the best way to determine the best value services for your needs are to search in your local area and to consider your specific need for wireless services.
There are many deals that are offered just in your specific region that only you can take advantage of, so be sure to check locally first to make your decision. As a more general idea as to what to expect for best value, there are several components of a good service available for you to consider, mix, and match. Here are the top 5 options that should be included in your wireless phone service plan.
Determine the way you will use your service and where your service will be used every month. This is a very important step in determining the type of plan that you require because a device that is used only for emergencies and a device that is used as a regular home phone will have two completely different ideas of value.
If you are using your device only for emergencies such as to call roadside assistance or to be reachable when you are out of town, then the amount of wireless minutes you need per month will not be very many. If you talk to clients frequently, and use your device as a home phone for best contact, you will want to maximize on the amount of minutes you can pay for in a month's time.
Your coverage area determines where you will be able to make and receive calls, so be sure that the areas you are usually in will cover your wireless phone service. This will provide you with tremendous value all by itself.
This is where long distance and roaming may get tricky, so be sure that your phone also includes a great Global System for Mobile communication (GSM) that always keeps you in a particular area of coverage. Creating a specific profile that details what the use of your device is for will also save you lots of money. Are you a Power User, a Medium User or a Light User of your cell service. Only you will know the kind of volume you need.
Using these techniques will help you to determine your own list of the top 5 best value wireless cell services, because without knowing your specific need, an individual choice, there is no list that exists because there are too many variables to consider.