Trois-Rivieres Seo Expert

 

Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.

Some SEO experts in Trois-Rivieres talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.

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What Is SEO Consulting?

While trends may come and go and one SEO expert may disagree with another, some of the basic principles of good search engine optimisation will always remain the same and most experts will agree that in 2017 content will still be king.

Content will still be king

Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.

Some SEO experts talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.

User intent optimisation

As users have become more internet savvy and search engines become have more sophisticated, the search phrases that people use have become more precise. Short keyword phrases will still be important, but website owners and SEO experts will need to be more aware in 2017 of exactly what users are searching for and not just the short-tail keywords that were included in a search.

Structured data markup

You will, no doubt have noticed that, if you ask a question on Google, you will often see the answer displayed directly at the top of the of the results page. These snippets and rich answers are taken directly from websites and they are being increasingly used by Google. To increase the chances of your website being used to display the answer to a question in 2017, you will need to add structured data markup to your website.

Mobile optimization

Mobile optimisation has been an important factor in search engine ranking 2016 and it will continue to be a major SEO trend in 2017. Google takes mobile accessibility into consideration when they rank websites now, but in 2017, some SEO experts are predicting that mobile optimised sites will always appear above sites that have been designed solely for the desktop.

Dense content

Some SEO experts are predicting that "dense content" will take the place of long drawn out content in 2017, which is partly due to the rise in the use of mobile devices. Whereas in the past people have debated what the minimum word count of an SEO effective post should be, in 2017, it could be the information density of a post that becomes more important or, in other words, the maximum amount of information, in the smallest amount of space.

Voice search

There will also be a continued increase in the use of voice searches, so website owners and SEO experts will need to start thinking more about how a person will ask a question verbally than how they would type it, and the two can be very different. As more people become familiar with using personal digital assistants, so voice searching will become more the norm.

Of course, no one can accurately predict what Google and other search engines have planned for 2017, but these are the SEO trends that will play a part in the way that search engine optimisation is likely to go.

What is for sure is that the days of publishing a website and hoping for the best are long gone. If you want your website to get noticed in 2017, you simply can't afford to ignore the latest SEO trends.

digital marketing consultant

What Is SEO Consulting?

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a 'social' element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won't be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

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On-Page Search Engine Optimisation for 2017


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