Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Thunder Bay talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
The digital space is brimming with ever-growing opportunities and your business should not miss out on those. You need to have a viable online marketing strategy in place to build the base and grow the business. Your marketing strategy should include paid and organic searches together to lay a solid foundation for the future and gain immediate results. From SEO to PPC to SMO, every technique should be leveraged to the core to not let advantages slip by.
At the same time, you have to achieve business targets in the set budget together with enjoying a greater degree of flexibility in every aspect of the market. As your business can't afford to avail the costly advertising or marketing channels such as TV, print, radio and magazine etc., you need to find something that suits your budgetary capability. This is where digital marketing comes into the picture, as it brings cost-effectiveness, simplicity and measurability benefits together.
In addition, digital marketing gives you the advantage of knowing every aspect of the promotion. From clicks to visits to views to costs to conversions, you're aware of each and every aspect which brings a greater flexibility of tweaking and twisting the marketing campaigns. You can know the age, sex, gender and location of online users who are associated with your business in whatever capacity. Above all, your business finds a wider market to cater and this leads to the achieving of more prospects.
Similarly, you can blog regularly to inform, enrich and entertain users and seek prospects out of them. You can run email marketing campaigns and use Google Analytics to get a better understanding of the market. And then, there is the option of benefiting from social media and its ever-rising user base. Once your business makes its presence on social platforms, it finds the opportunity of connecting and communicating with users or target audience in a real-time basis.
More so, digital marketing makes your business and its elements more visible on the internet, and this enhanced visibility helps in brand awareness and brand development. More people are finding you on the internet, and this leads more trust to build. All this gives a boost to lead generation opportunities, which is surely one of the goals of your business. That apart, your level of engagement with the customer gets a big boost which ultimately benefits your business more.
In a sense, digital marketing makes your business activities on the internet. It solidifies its presence across channels in the digital space. And once the visibility is improved, more people visit your website, read about your products, show interest in your services and ultimately become prospects for your business. This is how the entire digital marketing cycle works to transform your business completely.
With so much to gain, it'd be a surprise if you did not hire the services of digital marketing experts. Hiring only experts means you understand the significance of digital marketing. And once you don't hire skilled professionals, your business may not be able to achieve what it so desperately wants.
On-Page Search Engine Optimisation for 2017
Long tail keywords, whether they happen to be related to insurance or any other business, are typically a three to five word search phrase, though they can be a longer and highly specific search term. These phrases can be relatively broad or extremely narrow, as internet users seek relevant content when searching for information, products and services. Google and Bing search bots index website information including Meta and on page content, and when users enter search phrases, the engines subsequently display their search results allowing users to navigate to the relevant pages (SERP).
Engines offer both organic and paid results, allowing users to select those responses they deem most germane to their query. What does this mean to the average insurance agency, broker or carrier? Insurance agents and brokers need to determine the long tail keyword phrases applicable to their organization and optimize their website for those phrases. Some insurance SEO long tail keyword examples include:
- New Mexico Truck Insurance
- Arizona Machine Shop Insurance
- New York Restaurant Insurance
- Professional Liability Insurance
- Florida Property and Commercial Insurance
- New York Coastal Condominium Insurance
The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. Conversely, the shorter the phrase (auto insurance for example), the broader the results, and the greater the competition for the phrase. It's important to note that the on page insurance SEO optimization is only part of the job. For effective insurance SEO, off page optimization is extremely important including news releases, social media marketing and ePublishing. Effective long tail research and optimization can and will result in improved insurance website traffic, and when combined with an up to date website and advanced insurance website tools, should translate into an increased book of business.
How does the Google Penguin and other algorithm shifts impact your insurance SEO and long tail keyword initiatives? These types of algorithm shifts were directed at websites that violate Google's Webmaster Guidelines. The algorithm shifts account for greater emphasis on original content and social media than back link popularity. Further, insurance organizations which were focused heavily on backlink building, link swapping and directory submissions, often in pursuit of broader keyword phrases were adversely impacted by this shift. These algorithm shifts actually favor long tails keywords, as the content surrounding those keywords should be very specific, and thus very relevant to both users and search bots (search engine indexing engines). As Google, Bing and other search engines continue efforts to deliver more relevant content, quality content and focus on long tail keywords should be the mantra for an effective insurance SEO initiative.
Though organic insurance SEO and social media marketing is an important aspect of insurance marketing, insurance organizations seeking to rapidly build their pipeline will find the fastest path to B2B insurance lead generation remains insurance eMarketing and appointment setting calls. B2B insurance marketing often requires targeting a very specific niche, carrying a specific value proposition to a predetermined title or titles. For example, an insurance agency might want to discuss restaurant insurance or business interruption policies with dining and entertainment establishments. Though effective use of insurance SEO for this target market is important, agents and brokers should remember that insurance SEO initiatives are only one tool for insurance agency lead generation. Insurance SEO initiatives should be complemented with insurance eMarketing and appointment setting campaigns to ensure optimum lead generation attainment.