Oshawa Seo Optimization Tools

 

Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.

Some SEO experts in Oshawa talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.

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A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.

Providing IDX gives agents the ability to let visitors search for homes using the data from their local multiple listing service (MLS). (Technically, MLS's are moving away from IDX to a technology called RETS, but the end result will be the same; the real estate agent's website with either one can attract more buyers with live real estate listings.)

What many agents don't understand is that buyers are not looking for an agent, they are searching for property for sale. The worst thing an agent can do is focus their site too much on themselves rather than on what the public is actually looking for, which is properties. Give them what they want and they are guaranteed to visit your site often.

When IDX websites are done right (meaning with a focus on search engine visibility), they are major lead producers. When done wrong, they are a waste of your time.

Here's what to avoid:

  • Flash-based IDX (Flash looks great but is not search engine friendly)
  • Framed IDX (where search results are displayed in a frame
  • Third party subdomain-hosted IDX (username.idxcompany.com)

I've heard sad stories from agents who spent $8,000 on a custom site that never produced leads, followed by over $5K on another one that also didn't perform. If you're going to invest in a custom real estate website, you've got to hire someone who can do it right.

If your web developer wants to use Flash, frames, or third party subdomains for your IDX integration, run as fast as you can from them. They obviously don't know a thing about real estate search engine optimization and chances are good your site will be a waste of effort, bandwidth, and cash.

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Search Engine Optimization - The Basic Guide

When I started doing SEO years ago it required very little effort to have a web site ranked in first place on the search listings. All you needed to do was to be sure to included your key phrase in the right on-page tags on the web page. All these on-page elements are still mandatory and pertinent, which is the reason on-page Search Engine Optimization has changed hardly at all; you will still have to tell the major search engines just what your page is focused on.

However it's the off-page SEO (backlinks pointing to your website or blog) that explain to the search engines not what your website is relating to (on-page optimisation will accomplish this) but just how central your site is in terms of what it is all about, plus how it's more valuable than the rest of the contending websites.

Thus here are the things you need to get winning on-page Search Engine Optimization.

  • You should have plenty of good, related content, a minimum of 700 words every single web page.
  • Use your key phrase and also variants of it once or twice on the page content.
  • Include the key phrase in the <title> tag as well as in the meta keywords location and in the description location of the header of the web page. (But don't forget the description is commonly used by The search engines in the results listings, so make it appealing so that the user chooses to check out your website in the results listings and have a look at your page rather than another site).
  • Also put the key phrase inside the <H1>, <H2> and <H3> headings tags.
  • If you have got pictures on the page, or a movie, put your key phrase or variants of this, inside the <Alt> meta tags belonging to the images.
  • Make sure that any words or phrases inside the key words meta area are also found in the observable written content of the webpage.
  • Ensure that your website has the necessary and helpful pages such as Privacy Policy, About Us webpage, Help page, Terms of Service page, 404 page and, as appropriate, Disclaimer. Make sure that there are links to these pages from the home page and all the additional web pages, in order that every page can be accessed from any other page with just a single click.
  • Raise stay time and minimize bounce rate: keep your visitors on your web site as long as possible by involving people by using helpful content - a movie clip or a questionnaire, for example. At the same time integrate indented listings: Google loves bulletpoint lists. If visitors click away after just a couple of seconds search engines like Google will be aware of that and determine that the site isn't what users wish to see, and your search rankings in the SERPS will fall as a direct consequence. You can see your bounce level via your Google Analytics data (you do make use of Google Analytics, don't you?).
  • Keep your site load time short. The most effective strategy to prevent lengthy loading time is to decrease the size of (meaning size in Kb and not in pixels). Free tools are available for accomplishing this, such as http://www.reduceimages.com/ and http://www.imageoptimizer.net/Pages/Home.aspx. This is also referred to as file compression.
  • Include a robots.txt file and upload that to your server.
  • Include an XML sitemap file and upload that to your server.
  • Include a.htaccess file with code on it for dealing with canonical URLs.

Comply with all of these basic rules and you will be set for Search Engine Optimisation best practice in 2017.

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