Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Orangeville talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
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A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.
Providing IDX gives agents the ability to let visitors search for homes using the data from their local multiple listing service (MLS). (Technically, MLS's are moving away from IDX to a technology called RETS, but the end result will be the same; the real estate agent's website with either one can attract more buyers with live real estate listings.)
What many agents don't understand is that buyers are not looking for an agent, they are searching for property for sale. The worst thing an agent can do is focus their site too much on themselves rather than on what the public is actually looking for, which is properties. Give them what they want and they are guaranteed to visit your site often.
When IDX websites are done right (meaning with a focus on search engine visibility), they are major lead producers. When done wrong, they are a waste of your time.
Here's what to avoid:
- Flash-based IDX (Flash looks great but is not search engine friendly)
- Framed IDX (where search results are displayed in a frame
- Third party subdomain-hosted IDX (username.idxcompany.com)
I've heard sad stories from agents who spent $8,000 on a custom site that never produced leads, followed by over $5K on another one that also didn't perform. If you're going to invest in a custom real estate website, you've got to hire someone who can do it right.
If your web developer wants to use Flash, frames, or third party subdomains for your IDX integration, run as fast as you can from them. They obviously don't know a thing about real estate search engine optimization and chances are good your site will be a waste of effort, bandwidth, and cash.
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The digital space is brimming with ever-growing opportunities and your business should not miss out on those. You need to have a viable online marketing strategy in place to build the base and grow the business. Your marketing strategy should include paid and organic searches together to lay a solid foundation for the future and gain immediate results. From SEO to PPC to SMO, every technique should be leveraged to the core to not let advantages slip by.
At the same time, you have to achieve business targets in the set budget together with enjoying a greater degree of flexibility in every aspect of the market. As your business can't afford to avail the costly advertising or marketing channels such as TV, print, radio and magazine etc., you need to find something that suits your budgetary capability. This is where digital marketing comes into the picture, as it brings cost-effectiveness, simplicity and measurability benefits together.
In addition, digital marketing gives you the advantage of knowing every aspect of the promotion. From clicks to visits to views to costs to conversions, you're aware of each and every aspect which brings a greater flexibility of tweaking and twisting the marketing campaigns. You can know the age, sex, gender and location of online users who are associated with your business in whatever capacity. Above all, your business finds a wider market to cater and this leads to the achieving of more prospects.
Similarly, you can blog regularly to inform, enrich and entertain users and seek prospects out of them. You can run email marketing campaigns and use Google Analytics to get a better understanding of the market. And then, there is the option of benefiting from social media and its ever-rising user base. Once your business makes its presence on social platforms, it finds the opportunity of connecting and communicating with users or target audience in a real-time basis.
More so, digital marketing makes your business and its elements more visible on the internet, and this enhanced visibility helps in brand awareness and brand development. More people are finding you on the internet, and this leads more trust to build. All this gives a boost to lead generation opportunities, which is surely one of the goals of your business. That apart, your level of engagement with the customer gets a big boost which ultimately benefits your business more.
In a sense, digital marketing makes your business activities on the internet. It solidifies its presence across channels in the digital space. And once the visibility is improved, more people visit your website, read about your products, show interest in your services and ultimately become prospects for your business. This is how the entire digital marketing cycle works to transform your business completely.
With so much to gain, it'd be a surprise if you did not hire the services of digital marketing experts. Hiring only experts means you understand the significance of digital marketing. And once you don't hire skilled professionals, your business may not be able to achieve what it so desperately wants.