Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Nova Scotia talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
How do you Get Trusted by the Search Engines?
Gaining the trust of the search-engines requires the use of a search engine optimist. The SEO will evaluate your business' current positioning on the Internet.
The SEO consultant will create a tailored, long-term and short-term plan to bring more visibility and exposure to your website.
One of the things that turns most business owners away from pursuing SEO is the costs associated with the service. Many business owners feel as if SEO Consultants are out to "nickel and dime" them. However, you must understand that the goals of your business will directly influence the costs of your optimization. The fact of the matter is that SEO is a vast theory, which incorporates many different aspects of Internet marketing.
How Much Does SEO Cost?
The cost of a SEO Campaign will vary from company to company. The bare minimum a small sized company should expect to pay for quality SEO services is $500-1,000 per month of services. A SEO Consultant will typically bill time at around $125-300. You will need, on average, six to ten months of SEO services before you start to see the full results.
What are Some of the Basic Costs of SEO?
On a typical SEO invoice, you will see some of the following items. Again, depending on your business goals, your SEO consultant may have decided not to use a particular tactic.
- Press Release and News Generating
- Link Building - Links are purchased on a per site basis. The cost per link will vary depending on the competitive nature of your industry.
- Content writing
- Website updates or complete redevelopment of your website
- Keyword Research
- Niche Research
- Industry Research
- Placement monitoring
How Long Do I Need SEO Services For?
Forever. The visibility you gain and the search engine rank you receive from SEO are earned and they must continued to be earned. The moment you stop utilizing SE Optimization tactics on your website, you risk losing all of your previous SEO work. On top of that, your competitors will now have an advantage to "steal" your positions in the search engine. Remember, you once "stole" someone's position when you began using SEO.
SEO Services are involved with Directory submissions, blog comments, Article submissions, search engine submission, social bookmarking, text links, contextual links, forum posting, Blog Creating, Business Listings, Local Search Engine Submission and few white hat techniques.
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What is SEO - Search Engine Optimization?
A high-powered search engine friendly IDX site is the hands down the most valuable tool a real estate agent has to obtain top rankings, lots of traffic, and plenty of buyers. Why? Because an IDX site gives homebuyers precisely what they are looking for.
Providing IDX gives agents the ability to let visitors search for homes using the data from their local multiple listing service (MLS). (Technically, MLS's are moving away from IDX to a technology called RETS, but the end result will be the same; the real estate agent's website with either one can attract more buyers with live real estate listings.)
What many agents don't understand is that buyers are not looking for an agent, they are searching for property for sale. The worst thing an agent can do is focus their site too much on themselves rather than on what the public is actually looking for, which is properties. Give them what they want and they are guaranteed to visit your site often.
When IDX websites are done right (meaning with a focus on search engine visibility), they are major lead producers. When done wrong, they are a waste of your time.
Here's what to avoid:
- Flash-based IDX (Flash looks great but is not search engine friendly)
- Framed IDX (where search results are displayed in a frame
- Third party subdomain-hosted IDX (username.idxcompany.com)
I've heard sad stories from agents who spent $8,000 on a custom site that never produced leads, followed by over $5K on another one that also didn't perform. If you're going to invest in a custom real estate website, you've got to hire someone who can do it right.
If your web developer wants to use Flash, frames, or third party subdomains for your IDX integration, run as fast as you can from them. They obviously don't know a thing about real estate search engine optimization and chances are good your site will be a waste of effort, bandwidth, and cash.