Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Lethbridge talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
What is search engine optimization? Have you heard of this term before? SEO or search engine optimization is the process of enhancing your website through following various tips and tricks so that people who are searching in the internet search engines will be able to find your site on the top of the search results. The most popular search engines right now are MSN, Google, and Yahoo. Search engine optimization makes your website easily accessed and viewed by thousands or even millions of people around the world. With this kind of technological breakthrough, doing business in the internet has never been this lucrative and exciting.
Gone are the days when we have to do a door to door promotion of our products which could be extremely stressful and yielded little results. Search engine optimization can take us to outcomes we never experienced before. As long we see to it that our product is worth the buy and possesses remarkable and lasting quality, we can be assured of great profits arising from search engine optimization. The investment we put up in our business is costly. We can't just afford to throw away our money for something that does not give us a good return. We cannot just be confident that our website will certainly be viewed by many in the sense that of the millions of people in every little corner of the world a part of them will surely view our site.
People these days want instant results so that they cannot spend very long hours in the internet searching for their needed websites down to the bottom of the list. Doing so would mean that the searcher is not doing anything else in life other than searching and searching. Search engine optimization can offer you the success that you want if you can only bring out the best in the process and in your business.
Normally, people who search in the internet want to know something about a certain field of business or expertise. In other words they have a lot of questions about something. In this case, the searcher wants a website that can explain everything in the shortest possible time and not do otherwise.
Therefore it is best to fill your site with the most likely titles, phrases, and keywords that people will look for. In this way there is really a better chance for your website to appear in the first page of the results, giving your site the exposure it needs. But doing such a thing requires an intensive knowledge and research on the demands and complexities of the market.
Trusting in your own knowledge and business techniques is good but the fact is you may not know everything as everybody else may not know everything. Doing more intensive SEO study on your own or attending search engine optimization workshops can take your business to a longer stretch. It is essential that you know the traits and the tendencies of the internet searchers in your business field. Another common option is getting the services of a search engine optimization company that is if you can afford it.
Search Engine Optimization - The Basics
Long tail keywords, whether they happen to be related to insurance or any other business, are typically a three to five word search phrase, though they can be a longer and highly specific search term. These phrases can be relatively broad or extremely narrow, as internet users seek relevant content when searching for information, products and services. Google and Bing search bots index website information including Meta and on page content, and when users enter search phrases, the engines subsequently display their search results allowing users to navigate to the relevant pages (SERP).
Engines offer both organic and paid results, allowing users to select those responses they deem most germane to their query. What does this mean to the average insurance agency, broker or carrier? Insurance agents and brokers need to determine the long tail keyword phrases applicable to their organization and optimize their website for those phrases. Some insurance SEO long tail keyword examples include:
- New Mexico Truck Insurance
- Arizona Machine Shop Insurance
- New York Restaurant Insurance
- Professional Liability Insurance
- Florida Property and Commercial Insurance
- New York Coastal Condominium Insurance
The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. Conversely, the shorter the phrase (auto insurance for example), the broader the results, and the greater the competition for the phrase. It's important to note that the on page insurance SEO optimization is only part of the job. For effective insurance SEO, off page optimization is extremely important including news releases, social media marketing and ePublishing. Effective long tail research and optimization can and will result in improved insurance website traffic, and when combined with an up to date website and advanced insurance website tools, should translate into an increased book of business.
How does the Google Penguin and other algorithm shifts impact your insurance SEO and long tail keyword initiatives? These types of algorithm shifts were directed at websites that violate Google's Webmaster Guidelines. The algorithm shifts account for greater emphasis on original content and social media than back link popularity. Further, insurance organizations which were focused heavily on backlink building, link swapping and directory submissions, often in pursuit of broader keyword phrases were adversely impacted by this shift. These algorithm shifts actually favor long tails keywords, as the content surrounding those keywords should be very specific, and thus very relevant to both users and search bots (search engine indexing engines). As Google, Bing and other search engines continue efforts to deliver more relevant content, quality content and focus on long tail keywords should be the mantra for an effective insurance SEO initiative.
Though organic insurance SEO and social media marketing is an important aspect of insurance marketing, insurance organizations seeking to rapidly build their pipeline will find the fastest path to B2B insurance lead generation remains insurance eMarketing and appointment setting calls. B2B insurance marketing often requires targeting a very specific niche, carrying a specific value proposition to a predetermined title or titles. For example, an insurance agency might want to discuss restaurant insurance or business interruption policies with dining and entertainment establishments. Though effective use of insurance SEO for this target market is important, agents and brokers should remember that insurance SEO initiatives are only one tool for insurance agency lead generation. Insurance SEO initiatives should be complemented with insurance eMarketing and appointment setting campaigns to ensure optimum lead generation attainment.