Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Leamington talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
SEO or search engine optimization is the process of improving or increase the quality and quantity of traffic to your website via search engine organic result listings. This means that the higher your site ranks on the organic search results, the more traffic you will get from search engines.
Out of all search engines, Google has the biggest market share. This explains why many webmasters and business owners want their websites to rank high on Google. To achieve high rankings on Google is not impossible - you just need to know how to optimize your website. In this article, let me share with you some tips to achieve high rankings on Google through SEO.
1. Optimize your websites for short and long tail keywords. If you are offering cleaning services in Chicago, you may want to optimize keywords like "cleaning services Chicago" and "office cleaning Chicago". This will attract the right people to visit your website and increase your conversion rate. Google optimization is all about relevancy. So just make sure that the keywords you optimize is relevant to the content of your website.
2. Purchase a domain name early. The age of your domain name plays an important role when it comes to Google optimization. The longer the domain name has been around, the more Google is going to like you. So choose a domain name properly to ensure you don't change it after a year. If not, all the optimization effort will go down the drains.
3. Make sure that your website is search engine friendly. Don't use frames or flash to build your website. Go for simple HTML or PHP sites with cleaning coding. If your website has a lot of pages, make sure you include a sitemap.xml so that GoogleBot can index all pages on your website.
4. Place important keywords within your content and your Title tag. It is extremely important to place important keywords in Title tag. The Title tag is like the Title of a book. If you come across a book without a proper title, you will not understand what it is about. This is the same for search engines. If you want Google to index your site and rank it high for important keywords, you must first ensure that Google knows what your site is about. You can do it by writing proper titles for every page of your website.
5. Build links. It is important to get other sites to link back to your website if you want to achieve high rankings on Google. With more back links, Google will see your site as popular and reward you with high rankings. Some of ways to get back links are article submission, directory submission, social book marking, commenting on blogs and forum posting.
On-Page Search Engine Optimisation for 2017
SEO is a complex of measures aimed to improve the position of the site in search engines result.
The Internet users regularly look for the information about products or services. The purpose of this search is often the desire to make a purchase or request a service. The user enters the search query and receives back a list of links to the sites that meet his request. In most cases, the user looks through the first result page, TOP10. This raises the question of how to get into TOP10?
The fact is that the order of the search results is generated by the certain rules. The more the site matches the user's request, the higher is the place where the link to this website is displayed. By optimizing the site so that it could be better adjusted to the algorithm search engine, you can raise its position on the pages of the search results. It will increase the number of visitors, and along with it - the number of orders.
SEO can help to achieve the following objectives:
- having a few financial expenses and little time, you can still attract to the Internet sales floor a significant number of potential buyers from the major search engines;
- provide a substantial increase in the numbers of references from the website: phone calls, emails, applications and orders;
- as a result - increase the sales and of course the profit of the company; make the business successful and competitive;
The optimization of your website for the search engine consists of several stages:
1. Website auditing
- composing the semantic core (choosing the requests for the development) - the analysis of the real needs of the potential customers in search engines to effectively attract the interested visitors;
- researching the competitors' websites, which will help to build a correct search engine optimization strategy at a lowest cost;
- analyzing the website traffic and giving the recommendations to improve the conversion of the visitors into the customers;
2. Work out a strategy to develop your site
If you want to achieve the effective results - compare the goals of the website's development and the results of the audit, determine the best methods of operation and use of the existing factors - the current state of the resource and its positions in search engines.
3. The inner optimization
This stage involves working directly with the site:
- removing the technical defects that negatively affect the development of the resource, correcting the structure and navigation;
- analyzing and correcting the texts considering the check for plagiarism and keyword density; the necessary condition to promote your site is the right keywords and key phrases in the text;
- changing the HTML-code, correcting the meta tags (title, description, keywords);
4. The outer optimization
This stage involves working with the factors that affect the position from the outside:
- purchasing and smart placement of the links to a site selected on the basis of the chosen requests; increasing in the total reference/link weight; checking the links for the efficiency and competitiveness;
- binding the website to the development area - correcting and clarifying the contact information;
5. Maintaining he optimization results
Maintaining the results means a constant search of opportunities for growing and strengthening the results, the development and implementation of the improvements.
The purpose of the search engine optimization is to create the necessary conditions for its further development. A slight inaccuracy in the structure of the site or its content may negatively affect the development. The internal optimization will make the site attractive for the search engines and users, and create favorable conditions for the further development of the site.