Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in Georgetown talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
How do you Get Trusted by the Search Engines?
Gaining the trust of the search-engines requires the use of a search engine optimist. The SEO will evaluate your business' current positioning on the Internet.
The SEO consultant will create a tailored, long-term and short-term plan to bring more visibility and exposure to your website.
One of the things that turns most business owners away from pursuing SEO is the costs associated with the service. Many business owners feel as if SEO Consultants are out to "nickel and dime" them. However, you must understand that the goals of your business will directly influence the costs of your optimization. The fact of the matter is that SEO is a vast theory, which incorporates many different aspects of Internet marketing.
How Much Does SEO Cost?
The cost of a SEO Campaign will vary from company to company. The bare minimum a small sized company should expect to pay for quality SEO services is $500-1,000 per month of services. A SEO Consultant will typically bill time at around $125-300. You will need, on average, six to ten months of SEO services before you start to see the full results.
What are Some of the Basic Costs of SEO?
On a typical SEO invoice, you will see some of the following items. Again, depending on your business goals, your SEO consultant may have decided not to use a particular tactic.
- Press Release and News Generating
- Link Building - Links are purchased on a per site basis. The cost per link will vary depending on the competitive nature of your industry.
- Content writing
- Website updates or complete redevelopment of your website
- Keyword Research
- Niche Research
- Industry Research
- Placement monitoring
How Long Do I Need SEO Services For?
Forever. The visibility you gain and the search engine rank you receive from SEO are earned and they must continued to be earned. The moment you stop utilizing SE Optimization tactics on your website, you risk losing all of your previous SEO work. On top of that, your competitors will now have an advantage to "steal" your positions in the search engine. Remember, you once "stole" someone's position when you began using SEO.
SEO Services are involved with Directory submissions, blog comments, Article submissions, search engine submission, social bookmarking, text links, contextual links, forum posting, Blog Creating, Business Listings, Local Search Engine Submission and few white hat techniques.
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The Costs of Search Engine Optimization
SEO services providers need to be on top of their game by providing optimum solutions on search engines, and at the very minimum, be at par with other recognized contemporaries in the field. Their search engine optimization techniques must be based on an intricate research and analysis of the specific industry domain, whilst also following a well-structured, stepwise process. They furthermore need to follow a partnership approach where the client's operational goals is a major consideration, and then develop and manage the business accordingly.
The following 4-step SEO Services Provider Strategy is suggested;
1 - Pre-Action Analysis: As a first step, understand the extent of the brief. The r website is analyzed for Search Engine friendliness on various accounts like HTML code, design, navigation, orphan pages, broken links, tags, usability etc. This is helpful in locating a website on any web-measurement scale and gives a perfect idea of the work done and work further needed.
2 - Progression: After understanding the nature of your client's operation, their goals and competition, the progression involve 5 major stages of the Search Engine Marketing:
a. Keyword Analysis
b. Content Syndication
c. HTML compatibility check
e. Other methods like email marketing, affiliate marketing, etc.
3 - Recommendations: Subsequent to the detailed analysis and strategizing, the next step is the organized and expert development and recommendation of a proposal or POA (Plan of Action). This shall also take into account the budgets and services recommendations for the website, including the organizational, operational & business goals.
4 - Plan Initiation & Implementation: Following the recommendations and mutually agreed plan of action, the developed strategies are clearly demarcated and assigned. Where necessary a respective team is assigned to work in full coordination, and an aggressive approach is taken to implement the same. A fortnightly report is maintained on the status of implements done and a feasibility is checked side-by-side.
It is essential to understand that the fundamentals of SEO are about improving both the volume and quality of traffic to a website on any of the major search engines. A targeted set of keywords around the base of the product or service on offer is optimized with regards to their compatibility with any specific search engine. This can certainly be done via both a natural or organic, and paid searches. The huge advantage Search Engine Optimization is the capability of targeting at different kinds of searches, which could include industry-specific vertical search engines, local searches, and even image search as well.
The ultimate idea is to grow a website's relevance on the web through search engines, which in turn needs to form the basis of a sustained online marketing strategy. SEO aims to improve a website's technical appearance and make them friendly in the eyes of the search engine robots, and thereby attract more visitors to the landing page of the website.
Search Engine Services providers must have an expert team of consultants who shall carry out SEO projects that meet the professional online needs of their clients. Their services must not only be a stand-alone but also form a part of a holistic online marketing campaign.
Many service providers within the SEO arena, are good at developing highly technical solutions like source code and site design but lack other skills like content writing and management. It is your unfailing duty as a client to ensure that you do get your money's worth, by going with a provider who can offer a one-stop but affordable SEO service especially if you are a small business owner.