Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts in British Columbia talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
What Is SEO Consulting?
It is important to work with an established and repeatable professional search engine optimisation company. Otherwise, the time and money you spend on their concepts can hurt your business rather than help it. You can slide further and further down the pages on the search engines, making it very hard for you to get traffic.
You need to evaluate the SEO company before you hire them. Don't dive in and then later on wonder what you got yourself wrapped up in. You need to verify they are honest so ask about the methods they use to assist their clients. If anything seems unethical or even in a shade of grey rather than black and white, you don't want to work with them.
As the professional search engine optimisation company shares with you their methods, listen to what they are saying they can do for you. They should give you realistic information about the length of time it takes to see positive changes. Any company that tells you they can boost your search engine rankings overnight isn't being honest.
They should answer your questions openly and honestly too in order to get you the very best overall results. If you feel they are evading your questions, they aren't the company to work for. You may have very little knowledge about SEO and need their help to get the basics understood. They should be patient and very helpful, not pressuring you to hire them.
Ask the professional search engine optimisation company how they are going to verify the efforts they put in motion for your business and those outcomes. They should have a solid plan of action that includes reports, data analysis, and other tools that show what they have been working on and to prove those methods are working for you.
The reports they share with you should be easy to understand too. Ask them to show you samples of such reports for other clients so you get a good idea of what you would be receiving from them if you hire them. Then you aren't going to have any surprises with such paperwork.
Change is going to occur in any business and with any niche market out there. Are they ready for such changes? Do they invest time and energy in forecasting so your SEO is effective now and in the future rather than becoming obsolete? Do you feel you can openly communicate your needs with the professional search engine optimisation company?
They should have an arsenal of tools in place that allow them to convey a professional image for your business on all levels. It doesn't matter if they are creating articles, backlinks, social media, and other options to spread the word about what your company has to offer.
How do they Rank?
In all honesty, a professional search engine optimisation company with the right methods in place is going to have their own business highly ranked. If they don't, that should make you doubt what they are going to be able to do for you. It is easy to check on this and the results can be very encouraging.
You shouldn't have to pay a fortune for a professional search engine optimisation company to assist you with your needs. Compare prices, look at packages, and make sure you know exactly what they are going to be able to deliver to you for the money you are going to spend. If you don't feel you can get good results, keep looking for another provider.
Evaluating an SEO Company
SEO services providers need to be on top of their game by providing optimum solutions on search engines, and at the very minimum, be at par with other recognized contemporaries in the field. Their search engine optimization techniques must be based on an intricate research and analysis of the specific industry domain, whilst also following a well-structured, stepwise process. They furthermore need to follow a partnership approach where the client's operational goals is a major consideration, and then develop and manage the business accordingly.
The following 4-step SEO Services Provider Strategy is suggested;
1 - Pre-Action Analysis: As a first step, understand the extent of the brief. The r website is analyzed for Search Engine friendliness on various accounts like HTML code, design, navigation, orphan pages, broken links, tags, usability etc. This is helpful in locating a website on any web-measurement scale and gives a perfect idea of the work done and work further needed.
2 - Progression: After understanding the nature of your client's operation, their goals and competition, the progression involve 5 major stages of the Search Engine Marketing:
a. Keyword Analysis
b. Content Syndication
c. HTML compatibility check
e. Other methods like email marketing, affiliate marketing, etc.
3 - Recommendations: Subsequent to the detailed analysis and strategizing, the next step is the organized and expert development and recommendation of a proposal or POA (Plan of Action). This shall also take into account the budgets and services recommendations for the website, including the organizational, operational & business goals.
4 - Plan Initiation & Implementation: Following the recommendations and mutually agreed plan of action, the developed strategies are clearly demarcated and assigned. Where necessary a respective team is assigned to work in full coordination, and an aggressive approach is taken to implement the same. A fortnightly report is maintained on the status of implements done and a feasibility is checked side-by-side.
It is essential to understand that the fundamentals of SEO are about improving both the volume and quality of traffic to a website on any of the major search engines. A targeted set of keywords around the base of the product or service on offer is optimized with regards to their compatibility with any specific search engine. This can certainly be done via both a natural or organic, and paid searches. The huge advantage Search Engine Optimization is the capability of targeting at different kinds of searches, which could include industry-specific vertical search engines, local searches, and even image search as well.
The ultimate idea is to grow a website's relevance on the web through search engines, which in turn needs to form the basis of a sustained online marketing strategy. SEO aims to improve a website's technical appearance and make them friendly in the eyes of the search engine robots, and thereby attract more visitors to the landing page of the website.
Search Engine Services providers must have an expert team of consultants who shall carry out SEO projects that meet the professional online needs of their clients. Their services must not only be a stand-alone but also form a part of a holistic online marketing campaign.
Many service providers within the SEO arena, are good at developing highly technical solutions like source code and site design but lack other skills like content writing and management. It is your unfailing duty as a client to ensure that you do get your money's worth, by going with a provider who can offer a one-stop but affordable SEO service especially if you are a small business owner.