SEO is a complex of measures aimed to improve the position of the site in search engines result.
The Internet users regularly look for the information about products or services. The purpose of this search is often the desire to make a purchase or request a service. The user enters the search query and receives back a list of links to the sites that meet his request. In most cases, the user looks through the first result page, TOP10. This raises the question of how to get into TOP10?
The fact is that the order of the search results is generated by the certain rules. The more the site matches the user’s request in Manitoba , the higher is the place where the link to this website is displayed. By optimizing the site so that it could be better adjusted to the algorithm search engine, you can raise its position on the pages of the search results. It will increase the number of visitors, and along with it – the number of orders.
SEO can help to achieve the following objectives:
– having a few financial expenses and little time, you can still attract to the Internet sales floor a significant number of potential buyers from the major search engines;
– provide a substantial increase in the numbers of references from the website: phone calls, emails, applications and orders;
– as a result – increase the sales and of course the profit of the company; make the business successful and competitive;
The optimization of your website for the search engine consists of several stages:
1. Website auditing
– composing the semantic core (choosing the requests for the development) – the analysis of the real needs of the potential customers in search engines to effectively attract the interested visitors;
– researching the competitors’ websites, which will help to build a correct search engine optimization strategy at a lowest cost;
– analyzing the website traffic and giving the recommendations to improve the conversion of the visitors into the customers;
2. Work out a strategy to develop your site
If you want to achieve the effective results – compare the goals of the website’s development and the results of the audit, determine the best methods of operation and use of the existing factors – the current state of the resource and its positions in search engines.
3. The inner optimization
This stage involves working directly with the site:
– removing the technical defects that negatively affect the development of the resource, correcting the structure and navigation;
– analyzing and correcting the texts considering the check for plagiarism and keyword density; the necessary condition to promote your site is the right keywords and key phrases in the text;
– changing the HTML-code, correcting the meta tags (title, description, keywords);
4. The outer optimization
This stage involves working with the factors that affect the position from the outside:
– purchasing and smart placement of the links to a site selected on the basis of the chosen requests; increasing in the total reference/link weight; checking the links for the efficiency and competitiveness;
– binding the website to the development area – correcting and clarifying the contact information;
5. Maintaining he optimization results
Maintaining the results means a constant search of opportunities for growing and strengthening the results, the development and implementation of the improvements.
The purpose of the search engine optimization is to create the necessary conditions for its further development. A slight inaccuracy in the structure of the site or its content may negatively affect the development. The internal optimization will make the site attractive for the search engines and users, and create favorable conditions for the further development of the site.
On-Page Search Engine Optimisation for 2017
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