SEO is a complex of measures aimed to improve the position of the site in search engines result.
The Internet users regularly look for the information about products or services. The purpose of this search is often the desire to make a purchase or request a service. The user enters the search query and receives back a list of links to the sites that meet his request. In most cases, the user looks through the first result page, TOP10. This raises the question of how to get into TOP10?
The fact is that the order of the search results is generated by the certain rules. The more the site matches the user’s request in British Columbia , the higher is the place where the link to this website is displayed. By optimizing the site so that it could be better adjusted to the algorithm search engine, you can raise its position on the pages of the search results. It will increase the number of visitors, and along with it – the number of orders.
SEO can help to achieve the following objectives:
– having a few financial expenses and little time, you can still attract to the Internet sales floor a significant number of potential buyers from the major search engines;
– provide a substantial increase in the numbers of references from the website: phone calls, emails, applications and orders;
– as a result – increase the sales and of course the profit of the company; make the business successful and competitive;
The optimization of your website for the search engine consists of several stages:
1. Website auditing
– composing the semantic core (choosing the requests for the development) – the analysis of the real needs of the potential customers in search engines to effectively attract the interested visitors;
– researching the competitors’ websites, which will help to build a correct search engine optimization strategy at a lowest cost;
– analyzing the website traffic and giving the recommendations to improve the conversion of the visitors into the customers;
2. Work out a strategy to develop your site
If you want to achieve the effective results – compare the goals of the website’s development and the results of the audit, determine the best methods of operation and use of the existing factors – the current state of the resource and its positions in search engines.
3. The inner optimization
This stage involves working directly with the site:
– removing the technical defects that negatively affect the development of the resource, correcting the structure and navigation;
– analyzing and correcting the texts considering the check for plagiarism and keyword density; the necessary condition to promote your site is the right keywords and key phrases in the text;
– changing the HTML-code, correcting the meta tags (title, description, keywords);
4. The outer optimization
This stage involves working with the factors that affect the position from the outside:
– purchasing and smart placement of the links to a site selected on the basis of the chosen requests; increasing in the total reference/link weight; checking the links for the efficiency and competitiveness;
– binding the website to the development area – correcting and clarifying the contact information;
5. Maintaining he optimization results
Maintaining the results means a constant search of opportunities for growing and strengthening the results, the development and implementation of the improvements.
The purpose of the search engine optimization is to create the necessary conditions for its further development. A slight inaccuracy in the structure of the site or its content may negatively affect the development. The internal optimization will make the site attractive for the search engines and users, and create favorable conditions for the further development of the site.
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While trends may come and go and one SEO expert may disagree with another, some of the basic principles of good search engine optimisation will always remain the same and most experts will agree that in 2017 content will still be king.
Content will still be king
Whenever you are building a website or writing content, you should always think about the human being who will use that site before you think of the search engine bots that will index it. In 2017 keywords and keyword density will still be the way that Google and other search engines interpret what your website is about, but the information that your site contains and how that information is presented will become even more important.
Some SEO experts talk as though Google is the enemy, but it is not. All Google wants to do is present the best and the most informative websites that are most likely to answer the question that someone has asked, which means that it will favour websites with good, well written content that people will be able to understand and enjoy reading.
User intent optimisation
As users have become more internet savvy and search engines become have more sophisticated, the search phrases that people use have become more precise. Short keyword phrases will still be important, but website owners and SEO experts will need to be more aware in 2017 of exactly what users are searching for and not just the short-tail keywords that were included in a search.
Structured data markup
You will, no doubt have noticed that, if you ask a question on Google, you will often see the answer displayed directly at the top of the of the results page. These snippets and rich answers are taken directly from websites and they are being increasingly used by Google. To increase the chances of your website being used to display the answer to a question in 2017, you will need to add structured data markup to your website.
Mobile optimisation has been an important factor in search engine ranking 2016 and it will continue to be a major SEO trend in 2017. Google takes mobile accessibility into consideration when they rank websites now, but in 2017, some SEO experts are predicting that mobile optimised sites will always appear above sites that have been designed solely for the desktop.
Some SEO experts are predicting that "dense content" will take the place of long drawn out content in 2017, which is partly due to the rise in the use of mobile devices. Whereas in the past people have debated what the minimum word count of an SEO effective post should be, in 2017, it could be the information density of a post that becomes more important or, in other words, the maximum amount of information, in the smallest amount of space.
There will also be a continued increase in the use of voice searches, so website owners and SEO experts will need to start thinking more about how a person will ask a question verbally than how they would type it, and the two can be very different. As more people become familiar with using personal digital assistants, so voice searching will become more the norm.
Of course, no one can accurately predict what Google and other search engines have planned for 2017, but these are the SEO trends that will play a part in the way that search engine optimisation is likely to go.
What is for sure is that the days of publishing a website and hoping for the best are long gone. If you want your website to get noticed in 2017, you simply can't afford to ignore the latest SEO trends.
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